Brand

Versace Perfumes

Italy · Founded 1981 · 1 perfume

Founded in Milan in 1978 by the visionary Gianni Versace, the Versace brand quickly became a global symbol of unapologetic luxury, daring designs, and vibrant Mediterranean glamour. Just three years after establishing his fashion empire, the designer expanded into perfumery with the launch of the brand's first fragrance, Gianni Versace for Women, in 1981. This debut established an enduring olfactory legacy that has continued to thrive under the creative direction of his sister, Donatella Versace, who took the helm following his passing in 1997. Produced in collaboration with EuroItalia, the Versace fragrance portfolio is designed to mirror the fashion house's bold and sensual aesthetic. The brand has built an extensive catalog of modern classics, from the youthful freshness of Blue Jeans (1994) to the luminous, floral-fruity appeal of Bright Crystal and the powerfully seductive Eros collection. Crafted by renowned master perfumers like Alberto Morillas and Aurélien Guichard, these dynamic scents typically blend crisp Italian citrus with warm, opulent woods and spices, resulting in memorable, high-impact fragrances that capture the true essence of the Versace lifestyle.